Snap the look your client wants and their hair today, answer a short consultation, and get the formula in your Redken or Wella shades before they're in the chair. Every bowl shows why, and you can change any of it.
3 free formulas a month. No credit card required. Have an account? Sign in
12,480 formulas written by stylists so far
Formula · Sep 29, 2026 · Redken
Priya Raman
1 visit
Steps
Toner · Shades EQ Gloss
15–20min
Shades EQ Processing Solution · 1 : 1
Check at 15 min. Rinse once the yellow is gone.
Why this bowl
Demi · Shades EQ GlossEdited
20min
Shades EQ Processing Solution · 1 : 1
Original: 05N ×1 + 06NB ×1
Smudge 2 cm into the babylights. Check the blend at 15 min.
Starting point
Inspiration
Current hair
Works with the lines you stock
Redken
Shades EQ Gloss · Color Gels Lacquers · Color Gels Oils
Wella
Koleston Perfect ME+ · Color Touch
The formula is ready before your client is in the chair. For a returning client, the consultation fills in from the last visit.
The look they want and their hair today.
History, condition from root to ends, gray %, and upkeep.
Every bowl in your line, with timing, what to watch for, and why.
Each bowl says why it picked those shades, that developer and that timing. Agree, or change it before you mix.
Permanent · Koleston Perfect ME+
35min
Welloxon Perfect 6% · 1 : 1
Regrowth only. Stop 1 cm short of the last color.
Why this bowl
Last visit's formula is always on the client card, and the next formula starts from it.
“I don't need it to do my color for me. I like that it shows its math. When I disagree with a bowl, I can see exactly why.”
“Retouch clients are one tap now. Last formula, same timing, mixed before she's gowned.”
“I stock Wella, and the shades are real Koleston codes. That's what sold me.”
“It told me her ends needed a strand test before I'd have thought of it. The test agreed.”
“A three-visit copper to blonde, and it picked up visit two exactly where we left off.”
Free for 3 formulas a month. Paid plans from $19, with a 7-day free trial.
$0forever
3 formulas a month
$19/month
30 formulas a month
$39/month
Unlimited formulas
7-day free trial on paid plans · Cancel anytime · Payments by Stripe
It reads level, tone and condition from the two photos and your answers, and writes each bowl in shades your line actually makes. Every bowl shows its reasons, so you can see where it read the hair differently than you and change that bowl. When it can't tell, it asks for a strand test first.
Redken (Shades EQ Gloss, Color Gels) and Wella (Koleston Perfect ME+, Color Touch), with real shade codes. Pick the lines you stock, and it formulates in those only.
Yes. Photos stay on the client card in your account, and only you can see them. They're used to write that client's formula and nothing else.
No. You read the formula, change any bowl you disagree with, and record what you actually mixed. The client card keeps what you mixed.